hej:pure

For the sustainable and conscious consumer – who won’t compromise on style and functionality. This claim has become commonplace for many, but sometimes it can be a challenge when shopping.
With perfumes, the search for unique and, at the same time, sustainable products has now come to an end! The new fragrance series hej:pure delights with sustainability that is fun! Fresh, clean fragrance creations and a stylish packaging design with outstanding recyclability of 98%. From fragrance oil to folding boxes, the topic of sustainability has been completely rethought in this fragrance concept.

With a look at waste avoidance and resource conservation, hej:pure is characterised by three criteria:
1) #REDUCE – the flacons contain recycled glass and do not have a plastic cap. In addition, only water-based, environmentally friendly inks are printed on the folding boxes made of FSC-certified cardboard consisting of 100% recycled fibers;
2) #REUSE – the spray heads of the beautiful flacons can be easily unscrewed, and the empty glass bottles can be reused for another purpose (e.g., as DIY vases).
3) #RECYCLE – all packaging elements (spray head, glass bottle, and folding box) are recyclable, and the entire hej:pure collection has been certified with excellent recyclability of 98% by the external “Institute Cyclos.”

The term “Clean Beauty” stands for products free of animal testing and controversial ingredients. The “clean” here does not mean “better than” but “free-from” certain critically discussed ingredients.

The motto “Less is more!” also applies to hej:pure fragrances. All fragrances are 100% vegan and without phthalates, mineral and palm oil, UV and dyes.

The fragrance series implements its ecological-ethical responsibility in two ways.

#GOOD FOR COMMUNITIES: Each of the three fragrances contains a special ingredient that has been sustainably and socially sourced and promotes fair working conditions in the respective region.

#GOOD FOR THE PLANET: The entire fragrance range is climate neutral. We offset the CO2 footprint with Climate Partner through the following Gold Standard-validated climate protection projects:
#Plastic Bank: This project ensures that less plastic ends up in the sea and is recycled instead by involving the community. In Haiti, Indonesia, Brazil, and the Philippines, residents collect plastic waste from beaches. They have the opportunity to exchange this ocean plastic at collection points for money, food, drinking water, or school fees.

#Spouts: This project, also run with a Climate Partner, distributes ceramic water filters to low-income families in Uganda. The ceramic filters remove 99.9% of bacteria and thus prevent serious diseases. In this way, the project protects the health of people who would otherwise have no access to clean drinking water and the environment: To make the available water drinkable, as many families see no other option than to boil it. This produces significant CO2 emissions and, depending on the region, ever-larger areas are being deforested for the firewood or charcoal needed for boiling.

Our oceans are sinking in plastic! With the idea of counteracting the flood of plastic in the oceans and promoting clean water for people and the environment, hej:pure supports projects of selected aid organisations such as WWF and the World Wide Fund for Nature Germany, a nature conservation organisation:
#PlastikFlut: With model projects to prevent the flood of plastic and combat its causes, the WWF is explicitly working to protect the world’s oceans by promoting recycling infrastructures in Southeast Asia. Information and education campaigns for the local population and the implementation of workshops and training courses ensure that a more robust environmental awareness is created. In this way, the avoidance of single-use plastic through tourism, the reduction of plastic waste in marine protected areas, and the establishment of waste management systems are being promoted.