hej.pure Wins the 2024 German Innovation Award

In the bustling heart of Berlin, on a night where innovation was the star, a remarkable achievement was celebrated. The German Innovation Awards, held on May 14th, spotlighted the brightest minds and the most ground breaking advancements across various industries. Among the winners, one name stood out prominently in the “Beauty & Care” category: hej.pure This sustainable fragrance wowed the judges and took home the prestigious prize.

What sets hej.pure apart is its comprehensive approach to sustainability. From the very beginning, the brand has been committed to considering the entire value chain. This starts with sustainably grown resources and extends to supporting social and ecological projects. The packaging materials are sustainable, recycled, and recyclable, ensuring minimal environmental impact.

Just six months after hej.pure hit the market, it clinched the first-ever “Green Award” at the Duftstars 2022 fragrance awards—a ground breaking achievement in the German perfume industry. The momentum didn’t stop there. In 2023, hej.pure was honored with the German Brand Award in the “Beauty & Care” category. Fast forward to 2024, and the brand’s success story continues with the German Innovation Award.

The German Innovation Award is not just another trophy on the shelf for hej.pure; it’s a recognition of the brand’s innovative power and the tangible impact it has on consumers and the environment. For hej.pure to emerge victorious in such a stringent selection process is no small feat. It underscores the brand’s commitment to pushing the boundaries of what’s possible in the fragrance industry. The award not only celebrates the product but also the vision and execution behind it.

Katharina Grunwald, Junior Digital PR Manager (l) and Sofie Redding, PR Manager at Mäurer & Wirtz, at the 2024 German Innovation Awards ceremony.

Hej.pure’s achievement sends a clear message to the industry: sustainability is not just a trend, but a necessity. As consumers become more conscious of their environmental impact, brands that prioritise ethical practices will lead the way.

As we look ahead, it’s clear that hej.pure is poised to continue leading the way in sustainable beauty. With their innovative spirit and commitment to ethical practices, the future is bright for this remarkable brand. Here’s to more ground breaking achievements and a greener, more sustainable world, one fragrance at a time.