“Spray the perfume onto your pulse points, places like the inside of your wrists, inner elbows, below your belly button, behind your ear lobes and chest area. These warm spots on your body emit extra body heat, which helps to naturally diffuse the fragrance. Please, do not rub the fragrance into your skin! Unless of course, it is an after-shave balm, spray or lotion you are using specifically. Contrary to what you may have seen your Father or Grandfather do with their favourite scents, rubbing perfume into your skin in this way actually causes the fragrance’s top notes to evaporate before they can properly settle into your skin. Meaning, the notes that made you fall in love with the scent to begin with never truly translate onto your skin.

You want your perfume to slowly mix with your skin’s natural oils—it’s what makes your scent last and what can make the same scent smell slightly different from each individual who may be wearing the same perfume. Rubbing perfume on your skin causes friction, which can heat it up and change the scent completely.”