CARE
Sustainable shopping has now become a non negotiable priority for many people around the world, The desire for clean beauty has grown beyond skincare and now includes, not just cosmetics but more recently, fragrance. Clean and environmentally responsible products are in demand like never before.
CARE, a new fragrance brand combines the need for sustainability and demand for personal health – and uses upcycled ingredients. This innovative concept’s three fragrance creations, Second Skin, Clean Silk and Energy Boost, which are sustainable, cruelty-free, vegan and offset their own carbon footprint. The collection is presented in flacons made of recycled materials and feature a clean recipe containing natural ingredients which have been saved from being thrown away, according to the brands zero waste principles.
The CARE fragrance concept stands for wonderful, intense fragrance compositions and also for circular and clean beauty.
CARE incorporates sustainability in the form of recycling & upcycling! The raw materials of the flacons (glass and recycled) consist of materials that are 95 percent recyclable. Every fragrance contains “upcycled ingredients” because our planet doesn’t have infinite resources. The fragrance line offsets the remaining carbon footprint with ClimatePartner: CARE supports a forest conservation project in Indonesia that protects 64,000 hectares of rainforest by providing people in the region with alternative sources of income to deforestation. Tropical forests are extremely efficient in storing greenhouse gases and are also one of the last remaining retreats for orangutans.
CARE doesn’t use any ingredients that are currently regarded as questionable. The “Personal Health” megatrend encompasses the brands holistic health and focuses on optimal general well-being in all spheres of life – emotionally, intellectually, socially, spiritually and physically. “Clean Beauty” stands for cruelty-free, 100 percent vegan products that are produced without the use of controversial ingredients. The CARE
fragrance line provides high-quality formulations that do not contain any dyes, mineral or palm oil, phthalates or UV blockers.
Why keep using new resources when we have so many other options? The CARE fragrance line answers this question by using “upcycled ingredients” in its fragrance formulations. The high-quality oak wood essence that gives the Second Skin fragrance its elegant woody note is obtained from oak chips generated in the production of cognac barrels. For Clean Silk, the high-quality rose petals from Isparta are recycled after distillation and transformed into a precious rose extract. Energy Boost contains the lower parts of the turmeric root, which remain as a by-product after harvesting in the Indian cultivation region and are turned into a spicy fragrance extract. This is how CARE is embracing the circular beauty trend, demonstrating how smart ideas can save our limited resources so that our beautiful planet is preserved for a long time to come.
